ABOUT

My name is Marco Lancerin and I'm a freelance multidisciplinary designer focusing on brand identity, art direction, and content creation. 

I run an independent studio based in Bassano del Grappa, Italy and I help build marketing campaign and solid brand in fashion and sport market.

I strongly believe that all communication should have a meaning based on solid concept, because the aim of all designs is to convey the message of the brand.
To achieve this i translate the message into aesthetic and direct visual communication, using a uniquely tailored style each time.

With the name *Brand Climb Studio I tried to express my approach to creative activity, both with communication skills and my sport passion.

The term Brand refers to the process by which companies differentiate their offering from similar ones, using distinctive names, slogans, colors and graphics.
Climb, on the other hand, is a reference to mountaineering climbing techniques: progression on rock, mixed terrain, on a glacier, etc.
These 2 terms already express what I do and that is, I help a brand to improve and grow. It's a brand climb.
But to put everything in less technical terms I added the word Studio which instead refers to inspiration, to everything that excites me and to the creative process behind each project.
The result is a new formulation that reflects the activity I carry out in a more personal way.

WANT TO WORK WITH ME?
LET'S MAKE A ROPED PARTY

© 2023 Brand Climb Studio di Marco Lancerin